Blass Web Design Services
Web Development Agency Albany NY
Engaging websites attract audiences, encourage time on site, and inspire visitors to take action. Your business needs a dynamic website that communicates your unique selling proposition and helps build your brand, while offering a great user experience and being optimized to rank highly with search engines.
At Blass Web Services you will find a team of experts ready to assist you with shrewd online marketing strategy, custom web design, well-written content development, search engine optimization (SEO), reliable web hosting, and online marketing — including search engine marketing (SEM), social media marketing, managed placements, and retargeting. The Blass Web Services team will work with you through every step of the way, helping you achieve your online marketing goals and gain the results you want.
As a part of Blass Marketing, Blass Web Services also offers a full range of marketing communications services. Whether you need market research, marketing strategy and advertising, or public relations Blass can help with integrated marketing programs.
Ecommerce Web Design Albany NY
Web Development
You have only seconds to keep a visitor on your website and entice them to take-action. The Blass team develops content-rich websites that encourage your visitors to stay longer and convert to customers. Our web designers are experts in WordPress and other CMS, e-Commerce, e-Quoting systems and online catalogs to create websites that reflect the essence of your brand, responsive across all devices.
Web Hosting
Blass Web Services provides superior hosting for your website. Sites are served from fast SSDs along with generous RAM allocation that can handle 1000s of visitors for any site. Our web servers are located in secure, state-of-the-art East and West Coast data centers. Both centers are certified Tier 3+, meaning at least 99.99% network uptime guaranteed.
Search Engine Optimization
The best organic SEO starts with keyword research that is based on a solid understanding of your business, customers, and competition. We gain results through a mix of high-quality content and links from relevant, high-ranking authorities that deliver targeted traffic to your website. And remember, compelling public relations placements make for good SEO.
Web usability research
Usability testing can be a valuable technique to evaluate a website’s ease of use, by testing it on users. Typically, Blass researchers ask users to complete certain tasks with a facilitator who observes and probes, where needed, to fully understand the customer experience. This is key in user-centered design research, giving direct feedback from real users.
Online marketing
Having a user-centric web experience is an important part of any successful online business strategy, but generating relevant traffic is essential. We provide a strategic approach to driving qualified traffic, including search engine marketing, managed placements display advertising, contextual advertising, hyper-local mobile, geo-conquesting and social media marketing.
Content Creation
Telling your story while ranking with the search engines. It starts with keyword research and effective messaging. Good communicators don’t just wing it; they deliver clear, consistent, on-brand-strategy messages, integrating the correct keywords into h1 and h2 tags, and text copy. Blass Web Services helps you develop strong online content, targeting your audience, whether consumers or B-to-B.
Retargeting/ Remarketing
Retargeting is a valuable digital advertising strategy aimed at online users who have visited your website, search specified keywords or opened prepared emails. It’s a great way to keep top of mind while a person is in the buying cycle. The Blass team can create ads specific to the area of the website or selected search keywords and target them with relevant messaging.
Web Security
Web security is paramount in today’s climate and Blass provides services that help keep your site secure. Our systems scan for malware and monitor each site for attempted hacks and needed updates. Monthly site backups include the site’s WordPress database, all files, settings, themes and plugins. Backups are stored locally and in the cloud for redundancy.
Web Design Agency Albany NY
Blass Web Services Team
Optimized Custom WordPress Web Design Albany NY
Blass Web Services offers you a highly experienced team of online marketing professionals, including skilled website content developers, web designers, web programmers, search engine optimization (SEO) strategists, and online marketing specialists. The Blass team will work with you to create keyword-rich content and build user-centric sites that engage customers and support your brand. The first step is to gain a deep understanding of your core values, unique selling proposition, and brand strategy. Then, working together we can create online communications that will help you achieve your business goals.
Contact Blass Web Services
Let’s talk. Sometimes a casual Zoom meeting, or a face-to-face meeting over coffee while remaining appropriately socially distanced, can be the best way to get to know each other and explore how beginning a relationship with Blass Web Services can help your organization discover new possibilities and gain a competitive edge. Call Ken Blass at (518) 766-2222 in our Old Chatham, NY, office or Kathy Blass Weiss at (704) 765-2118 in our Charlotte, NC, office.
